{"id":15688,"date":"2015-09-23T18:29:39","date_gmt":"2015-09-23T16:29:39","guid":{"rendered":"http:\/\/www.forcefemmes.com\/\/?p=15688"},"modified":"2024-04-08T17:25:41","modified_gmt":"2024-04-08T15:25:41","slug":"benefit-reverse-218-000e-a-force-femmes","status":"publish","type":"post","link":"https:\/\/www.forcefemmes.com\/?p=15688","title":{"rendered":"Benefit reverse 218.000\u20ac \u00e0 Force Femmes"},"content":{"rendered":"<p><strong>BOLD IS BEAUTIFUL\u00a0<\/strong><strong>!\u00a0BENEFIT REVERSE LA SOMME DE 436.000\u20ac A DEUX ASSOCIATIONS<\/strong><\/p>\n<p>En 1976 Jean et Jane Ford ont ouvert une petite boutique \u00e0 San Francisco dans le quartier de Mission. Elles voulaient cr\u00e9er une marque de cosm\u00e9tiques totalement diff\u00e9rente, une marque qui ferait sourire les femmes et qui leur donnerait confiance en elles. Benefit, qui p\u00e8se maintenant plus d\u2019un milliard de dollars, a lanc\u00e9 cette ann\u00e9e le programme caritatif international\u00a0<strong>Bold is Beautiful<\/strong>, s\u2019engageant ainsi dans un projet in\u00e9dit et ambitieux, fid\u00e8le \u00e0 cette m\u00eame mission : donner le sourire aux femmes, soutenant leur audace et leur permettant de garder confiance en elles. Quatre pays ont initi\u00e9 la premi\u00e8re campagne en 2015 : les Etats-Unis, l\u2019Australie, le Royaume-Uni et la France.<\/p>\n<p>En\u00a0<strong>France<\/strong>, Benefit a choisi de soutenir deux associations dont la mission est d\u2019accompagner les femmes.\u00a0<strong>Force Femmes\u00a0<\/strong>aide les femmes de plus de 45 ans dans leurs d\u00e9marches de retour \u00e0 l\u2019emploi et de cr\u00e9ation d\u2019entreprise.\u00a0<strong>Belle et Bien\u00a0<\/strong>organise des ateliers beaut\u00e9 pour des femmes en cours de traitement contre un cancer. Le pari ? En juin, reverser 100% du prix de toutes les \u00e9pilations sourcils effectu\u00e9es par Benefit en France sur la p\u00e9riode aux deux associations. Ensuite, donner aux employ\u00e9es Benefit l\u2019opportunit\u00e9 de participer \u00e0 la vie de ces deux associations.<\/p>\n<p><strong>Mobilisation des \u00e9quipes,\u00a0<\/strong>au mois d\u2019Avril et de mai, le projet\u00a0<strong>Bold is Beautiful<\/strong>\u00a0a \u00e9t\u00e9 pr\u00e9sent\u00e9 aux \u00e9quipes Benefit partout en France ; afin de mobiliser le personnel de la marque rose pr\u00e9sent \u00e0 travers notre pays, un tour de France a \u00e9t\u00e9 organis\u00e9 avec 10 rendez-vous dans 10 grandes m\u00e9tropoles.<\/p>\n<p><strong>Un pari r\u00e9ussi pour cette premi\u00e8re \u00e9dition<\/strong>. En juin, \u00e0 la boutique parisienne Benefit et partout en France dans l\u2019un des\u00a0<strong>150<\/strong>\u00a0bars \u00e0 sourcils &#8211; les fameux Brow Bars exclusivement chez Sephora, les esth\u00e9ticiennes Benefit ont \u00e9pil\u00e9 plus de\u00a0<strong>24.000 clientes<\/strong>. Cette prouesse repr\u00e9sente la somme de\u00a0<strong>436.000\u20ac<\/strong>\u00a0revers\u00e9e int\u00e9gralement aux deux associations. Une centaine de collaborateurs Benefit se sont d\u00e9j\u00e0 port\u00e9s volontaires pour \u00e9galement se mobiliser localement et apporter leur contribution personnelle et notamment leur savoir-faire dans le domaine de la beaut\u00e9.<\/p>\n<p><strong>La boutique Benefit \u00e9crin parisien de la marque<\/strong>\u00a0(56 rue Tiquetonne \u00e0 Paris) a \u00e9t\u00e9 le th\u00e9\u00e2tre de la remise solennelle du ch\u00e8que aux associations. Ce lundi 7 septembre 2015,\u00a0<strong>Onur Aktas<\/strong>, Directeur G\u00e9n\u00e9ral Europe Continentale Benefit, a remis respectivement la somme de\u00a0<strong>218 000\u20ac<\/strong>\u00a0\u00e0\u00a0<strong>Fran\u00e7oise Holder<\/strong>, Pr\u00e9sidente de Force Femmes et \u00e0\u00a0<strong>Patrick O\u2019Quin<\/strong>, Pr\u00e9sident de Belle Bien. Cette somme \u00ab<em>in\u00e9dite<\/em>\u00bb comme l\u2019ont qualifi\u00e9e les deux pr\u00e9sidents permettra aux deux associations de poursuivre leur action et de se d\u00e9velopper notamment en ouvrant de nouvelles antennes locales.<\/p>\n<p><strong>Une premi\u00e8re \u00e9dition qui se renouv\u00e8lera chaque ann\u00e9e.<\/strong>\u00a0En effet, avec\u00a0<strong>Bold is Beautiful<\/strong>, Benefit s&rsquo;inscrit dans une action caritative p\u00e9renne. Le montant global revers\u00e9 cette ann\u00e9e par Benefit dans le monde aux dix associations partenaires est de 2,5 millions d\u2019Euros. De nouveaux pays lanceront le projet l\u2019ann\u00e9e prochaine se joignant \u00e0 ce programme mondial. En France, Benefit donne rendez-vous en juin 2016 pour sa prochaine campagne en faveur des femmes!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BOLD IS BEAUTIFUL\u00a0!\u00a0BENEFIT REVERSE LA SOMME DE 436.000\u20ac A DEUX ASSOCIATIONS En 1976 Jean et Jane Ford ont ouvert une petite boutique \u00e0 San Francisco dans le quartier de Mission. Elles voulaient cr\u00e9er une marque de cosm\u00e9tiques totalement diff\u00e9rente, une marque qui ferait sourire les&#8230;<\/p>\n","protected":false},"author":1,"featured_media":15779,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[138],"tags":[],"class_list":["post-15688","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-partenaires"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Benefit reverse 218.000\u20ac \u00e0 Force Femmes | Force Femmes<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/preproduction.forcefemmes.com\/?p=15688\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Benefit reverse 218.000\u20ac \u00e0 Force Femmes\" \/>\n<meta property=\"og:description\" content=\"BOLD IS BEAUTIFUL\u00a0!\u00a0BENEFIT REVERSE LA SOMME DE 436.000\u20ac A DEUX ASSOCIATIONS En 1976 Jean et Jane Ford ont ouvert une petite boutique \u00e0 San Francisco dans le quartier de Mission. Elles voulaient cr\u00e9er une marque de cosm\u00e9tiques totalement diff\u00e9rente, une marque qui ferait sourire les...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/preproduction.forcefemmes.com\/?p=15688\" \/>\n<meta property=\"og:site_name\" content=\"Force Femmes\" \/>\n<meta property=\"article:published_time\" content=\"2015-09-23T16:29:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-08T15:25:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.forcefemmes.com\/wp-content\/uploads\/2015\/09\/photo-groupe-1-2-e1540212029527.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"827\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"info@forcefemmes.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"info@forcefemmes.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/preproduction.forcefemmes.com\\\/?p=15688#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/preproduction.forcefemmes.com\\\/?p=15688\"},\"author\":{\"name\":\"info@forcefemmes.com\",\"@id\":\"https:\\\/\\\/www.forcefemmes.com\\\/#\\\/schema\\\/person\\\/5bbda8a197fcdd46d3de8a8adc540d4f\"},\"headline\":\"Benefit reverse 218.000\u20ac \u00e0 Force Femmes\",\"datePublished\":\"2015-09-23T16:29:39+00:00\",\"dateModified\":\"2024-04-08T15:25:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/preproduction.forcefemmes.com\\\/?p=15688\"},\"wordCount\":539,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/preproduction.forcefemmes.com\\\/?p=15688#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.forcefemmes.com\\\/wp-content\\\/uploads\\\/2015\\\/09\\\/photo-groupe-1-2-e1540212029527.jpg\",\"articleSection\":[\"Partenaires\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/preproduction.forcefemmes.com\\\/?p=15688#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/preproduction.forcefemmes.com\\\/?p=15688\",\"url\":\"https:\\\/\\\/preproduction.forcefemmes.com\\\/?p=15688\",\"name\":\"Benefit reverse 218.000\u20ac \u00e0 Force Femmes | Force Femmes\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.forcefemmes.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/preproduction.forcefemmes.com\\\/?p=15688#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/preproduction.forcefemmes.com\\\/?p=15688#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.forcefemmes.com\\\/wp-content\\\/uploads\\\/2015\\\/09\\\/photo-groupe-1-2-e1540212029527.jpg\",\"datePublished\":\"2015-09-23T16:29:39+00:00\",\"dateModified\":\"2024-04-08T15:25:41+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.forcefemmes.com\\\/#\\\/schema\\\/person\\\/5bbda8a197fcdd46d3de8a8adc540d4f\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/preproduction.forcefemmes.com\\\/?p=15688#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/preproduction.forcefemmes.com\\\/?p=15688\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/preproduction.forcefemmes.com\\\/?p=15688#primaryimage\",\"url\":\"https:\\\/\\\/www.forcefemmes.com\\\/wp-content\\\/uploads\\\/2015\\\/09\\\/photo-groupe-1-2-e1540212029527.jpg\",\"contentUrl\":\"https:\\\/\\\/www.forcefemmes.com\\\/wp-content\\\/uploads\\\/2015\\\/09\\\/photo-groupe-1-2-e1540212029527.jpg\",\"width\":1200,\"height\":827},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/preproduction.forcefemmes.com\\\/?p=15688#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.forcefemmes.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Benefit reverse 218.000\u20ac \u00e0 Force Femmes\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.forcefemmes.com\\\/#website\",\"url\":\"https:\\\/\\\/www.forcefemmes.com\\\/\",\"name\":\"Force Femmes\",\"description\":\"Agit pour l&#039;emploi des femmes de plus de 45 ans\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.forcefemmes.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.forcefemmes.com\\\/#\\\/schema\\\/person\\\/5bbda8a197fcdd46d3de8a8adc540d4f\",\"name\":\"info@forcefemmes.com\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/59a27199a7c59611639f4688250f25c22dd80de380a1c288192b326a850411a4?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/59a27199a7c59611639f4688250f25c22dd80de380a1c288192b326a850411a4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/59a27199a7c59611639f4688250f25c22dd80de380a1c288192b326a850411a4?s=96&d=mm&r=g\",\"caption\":\"info@forcefemmes.com\"},\"url\":\"https:\\\/\\\/www.forcefemmes.com\\\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Benefit reverse 218.000\u20ac \u00e0 Force Femmes | Force Femmes","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/preproduction.forcefemmes.com\/?p=15688","og_locale":"fr_FR","og_type":"article","og_title":"Benefit reverse 218.000\u20ac \u00e0 Force Femmes","og_description":"BOLD IS BEAUTIFUL\u00a0!\u00a0BENEFIT REVERSE LA SOMME DE 436.000\u20ac A DEUX ASSOCIATIONS En 1976 Jean et Jane Ford ont ouvert une petite boutique \u00e0 San Francisco dans le quartier de Mission. Elles voulaient cr\u00e9er une marque de cosm\u00e9tiques totalement diff\u00e9rente, une marque qui ferait sourire les...","og_url":"https:\/\/preproduction.forcefemmes.com\/?p=15688","og_site_name":"Force Femmes","article_published_time":"2015-09-23T16:29:39+00:00","article_modified_time":"2024-04-08T15:25:41+00:00","og_image":[{"width":1200,"height":827,"url":"https:\/\/www.forcefemmes.com\/wp-content\/uploads\/2015\/09\/photo-groupe-1-2-e1540212029527.jpg","type":"image\/jpeg"}],"author":"info@forcefemmes.com","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"info@forcefemmes.com","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/preproduction.forcefemmes.com\/?p=15688#article","isPartOf":{"@id":"https:\/\/preproduction.forcefemmes.com\/?p=15688"},"author":{"name":"info@forcefemmes.com","@id":"https:\/\/www.forcefemmes.com\/#\/schema\/person\/5bbda8a197fcdd46d3de8a8adc540d4f"},"headline":"Benefit reverse 218.000\u20ac \u00e0 Force Femmes","datePublished":"2015-09-23T16:29:39+00:00","dateModified":"2024-04-08T15:25:41+00:00","mainEntityOfPage":{"@id":"https:\/\/preproduction.forcefemmes.com\/?p=15688"},"wordCount":539,"commentCount":0,"image":{"@id":"https:\/\/preproduction.forcefemmes.com\/?p=15688#primaryimage"},"thumbnailUrl":"https:\/\/www.forcefemmes.com\/wp-content\/uploads\/2015\/09\/photo-groupe-1-2-e1540212029527.jpg","articleSection":["Partenaires"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/preproduction.forcefemmes.com\/?p=15688#respond"]}]},{"@type":"WebPage","@id":"https:\/\/preproduction.forcefemmes.com\/?p=15688","url":"https:\/\/preproduction.forcefemmes.com\/?p=15688","name":"Benefit reverse 218.000\u20ac \u00e0 Force Femmes | Force Femmes","isPartOf":{"@id":"https:\/\/www.forcefemmes.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/preproduction.forcefemmes.com\/?p=15688#primaryimage"},"image":{"@id":"https:\/\/preproduction.forcefemmes.com\/?p=15688#primaryimage"},"thumbnailUrl":"https:\/\/www.forcefemmes.com\/wp-content\/uploads\/2015\/09\/photo-groupe-1-2-e1540212029527.jpg","datePublished":"2015-09-23T16:29:39+00:00","dateModified":"2024-04-08T15:25:41+00:00","author":{"@id":"https:\/\/www.forcefemmes.com\/#\/schema\/person\/5bbda8a197fcdd46d3de8a8adc540d4f"},"breadcrumb":{"@id":"https:\/\/preproduction.forcefemmes.com\/?p=15688#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/preproduction.forcefemmes.com\/?p=15688"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/preproduction.forcefemmes.com\/?p=15688#primaryimage","url":"https:\/\/www.forcefemmes.com\/wp-content\/uploads\/2015\/09\/photo-groupe-1-2-e1540212029527.jpg","contentUrl":"https:\/\/www.forcefemmes.com\/wp-content\/uploads\/2015\/09\/photo-groupe-1-2-e1540212029527.jpg","width":1200,"height":827},{"@type":"BreadcrumbList","@id":"https:\/\/preproduction.forcefemmes.com\/?p=15688#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.forcefemmes.com\/"},{"@type":"ListItem","position":2,"name":"Benefit reverse 218.000\u20ac \u00e0 Force Femmes"}]},{"@type":"WebSite","@id":"https:\/\/www.forcefemmes.com\/#website","url":"https:\/\/www.forcefemmes.com\/","name":"Force Femmes","description":"Agit pour l&#039;emploi des femmes de plus de 45 ans","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.forcefemmes.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/www.forcefemmes.com\/#\/schema\/person\/5bbda8a197fcdd46d3de8a8adc540d4f","name":"info@forcefemmes.com","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/59a27199a7c59611639f4688250f25c22dd80de380a1c288192b326a850411a4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/59a27199a7c59611639f4688250f25c22dd80de380a1c288192b326a850411a4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/59a27199a7c59611639f4688250f25c22dd80de380a1c288192b326a850411a4?s=96&d=mm&r=g","caption":"info@forcefemmes.com"},"url":"https:\/\/www.forcefemmes.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/www.forcefemmes.com\/index.php?rest_route=\/wp\/v2\/posts\/15688","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.forcefemmes.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.forcefemmes.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.forcefemmes.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.forcefemmes.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=15688"}],"version-history":[{"count":1,"href":"https:\/\/www.forcefemmes.com\/index.php?rest_route=\/wp\/v2\/posts\/15688\/revisions"}],"predecessor-version":[{"id":15689,"href":"https:\/\/www.forcefemmes.com\/index.php?rest_route=\/wp\/v2\/posts\/15688\/revisions\/15689"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.forcefemmes.com\/index.php?rest_route=\/wp\/v2\/media\/15779"}],"wp:attachment":[{"href":"https:\/\/www.forcefemmes.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=15688"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.forcefemmes.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=15688"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.forcefemmes.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=15688"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}